Hell’s 1990 rebranding

Posted on 29 August 2011 in:

I love Chris Herron Design’s recent rebranding of Hell. You know, Hell-as-in-the-oppposite-of-Heaven. Without getting all nit-picky, I need to point out that Mr. Herron seems to have one or two of the facts on his research timeline wrong. As is surely no surprise to most TypeOff.-readers, Hell went through a rebranding in 1990, as the result of an acquisition. At that time, they changed their 1980s name and logo from this to this.