Best Berlin Present

Posted on 5 November 2007 in:

Dunkin Donuts Coffe Bag 01.jpg

When Anke came from Berlin last week to visit me, she brought me this bag of goodness. Actually, the gift has very, very little to do with Berlin. Its branding is über-American, and must only be found in Germany at all because the chain hasn’t warranted itself successful enough to produce localised printing. But never-mind. I enjoy Dunkin’ Donuts coffee, and the near overt patriotism of the packaging will not change my mind. The taste transcends languages.

Dunkin Donuts Coffe Bag 02.jpg

As you see, America must run on Dunkin’. This bag certainly places itself on the pulse of what I’d consider current American graphic design styles. Look at the use of space, the color, the iconography, the typography, the typeface choice, and—well—”the patriotism.” Still hasn’t gone out of style, has it?

Dunkin’ Donuts seems to be slowly expanding through Berlin, Cologne, and the Ruhr Valley. Since Anke moved to Berlin in March, I’ve been back together with Dunkin’ Donuts coffee. Studying for four years in New England, D’D was a constant neighbor. Sadly, there are not Dunkin’ Donuts stores in the UK, although I have seen a few Krispy Kreme outlets.