Most Popular Business-Typefaces
I recently completed some research into the typefaces found in these annual reports, and this seems like a good time to post it.
The prize winners for best annual report design in the year 2005 were released by Manager Magazin back in October 2006. Sixty companies based in German-speaking territories received awards in ten different sector-based categories. I’ve compiled a list of how often certain typefaces were used in all of these annual reports.
The 12 most popular typefaces used in these annual reports were:
- Frutiger Next – 12 Instances
- Frutiger – 11 Instances
- ITC Zapf Dingbats (tie) – 11 instances
- Compatil – 10 instances
- Helvetica Neue – 7 instances
- Univers (tie) – 7 instances
- Corporate ASE – 6 instances
- Myriad (tie) – 6 instances
- Helvetica – 4 instances
- Minion (tie) – 4 instances
- Thesis (tie) – 4 instances
- Wingdings (tie) – 4 instances
A note on the research
Since all of these corporations are publicly-traded companies, their annual reports are posted on their websites for download in PDF-format. Opening each of these files in Acrobat, I looked in the “Fonts” section of “Document Properties.” This window lists all fonts embedded in the document.
So far, only Linotype has posted any material to these award-winning annual reports and the typefaces used on their website. This page at Linotype.com includes images of some of the top annual reports, and links to their PDFs on the web.
Almost every annual report used more than one font in its design; some reports contained as many as five or six different typeface families. At least 49 typeface families were used, total, not including ca. 31 instances of custom designed typefaces.
Here is a list of all of the typefaces, the number of times they were used, and links to more information about their design. I’ve tried to build in as many links as possible to Jürgen Siebert’s new “100 beste Schriften” site; its an excellent resource.
Arial – 2 instances
Arial at Linotype.com.
Bulldog – 1 instance
Bulldog at Linotype.com.
Carta – 2 instances
Carta at Linotype.com.
Courier – 5 instances
Courier at Linotype.com
N.B.: Courier Cyrillic Bold may well be the coolest font ever.
Euro Mono – 1 instance
Euro Sans – 7 instances
Euro Serif – 1 instance
The Adobe Euro fonts, at the Adobe Type site.
European Pi – 1 instance
European Pi at Linotype.com.
FF Dingbats – 3 instances
The FF Dingbats family at MyFonts.com.
Franklin Gothic – 1 instance
Info on Franklin Gothic from the “100 beste Schriften” site.
Franklin Gothic at Linotype.com.
ITC Franklin Gothic at Linotype.com.
Monotype Franklin Gothic at Linotype.com.
Frutiger Next – 12 instances
Frutiger Next at Linotype.com.
Garamond #3 – 1 instance
Garamond #3 at Linotype.com.
Granjon – 1 instance
Granjon at Linotype.com.
Neue Helvetica – 7 instances
Neue Helvetica at Linotype.com.
Imago – 1 instance
Imago at MyFonts.com
Mathematical Pi – 2 instances
Universal Mathematical Pi at Linotype.com.
Miscellaneous Custom Designs – 31 instances
Monotype Sorts – 1 instance
Monoytpe Sorts at Linotype.com.
Linotype Punkt – 2 instances
Linotype Punkt at Linotype.com
Skia – 1 instance
Skia at MyFonts.com.
Snell Roundhand – 1 instance
Snell Roundhand at Linotype.com.
Solex – 1 instance
Solex at MyFonts.com.
ITC Stone Serif – 1 instance
ITC Stone Serif at Linotype.com
Linotype Univers – 2 instances
Linotype Univers at Linotype.com.
Webdings – 1 instance
Webdings at MyFonts.com.
Wingdings – 4 instances
Wingdings at MyFonts.com.
ITC Zapf Dingbats – 11 instances
ITC Zapf Dingbats at Linotype.com.
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